2013 Sales Figures

50 dollars rooled upI’m a big advocate of self-publishing, believing that anyone with even the slightest interest in writing should give it a try.

With self-publishing, the question as to whether or not you’re wasting your time on your novel becomes null and void. No longer does your manuscript need to languish in the drawer, waiting for some publisher to bless you with their attention. Once your book is done, you can get it out to a world-wide audience essentially overnight. Then it’s up to the readers to decide if your work is good enough. Yet until you get your book out to the reading public, you’ll never know.

In the old days, the Big Five publishers served as very effective gatekeepers, separating readers from the writers. That’s no longer true. Now it’s the authors who have the final say as to when and how their books are released. And even though you may not make a million off your first book — or even your twentieth — if you have even modest talent and can spin a good yarn, you should be able to make a decent living as a self-published author. (The numbers I reveal at the end of this post go to support this statement.)

Sale Figures

There seems to be a trend these days for authors to reveal their sales records, with dollar amounts included. I have no problem with this. In fact, although I love to write, I still need to pay my bills, and it was by seeing what other authors were doing with ebooks back in 2011 that I developed the incentive to create my first book. Without this information I may have continued with my day job and never taken the leap.

These days I spend a lot of time speaking with people about self-publishing and giving advice and encouragement. I don’t feel other authors are my competition, believing truly that the market is large enough for all of us. And being as empathic as I am, I want everyone to experience the same joy and satisfaction I’ve experienced over the past two years in my writing career.

It’s been during these conversations, that I occasionally experience some discounting of my efforts by people who do not consider self-publishing as a legitimate endeavor, since I haven’t been vetted by a professional publishing company. I’m sure many self-publishers have also experienced this same condescending attitude from a few purist authors. However, when push comes to shove, I simply quote my yearly earnings … and that seems to shut them up, if not change their attitude about self-publishing.

I have to say I’ve met quite a few authors — both in person and online — over the past two years, and I do realize my results are not typical. Many have made far less, while a few have earned in the millions. Seriously! It also seems that most of us started about the same time — in 2011 or afterwards — so the success some of us have experienced is newfound, and therefore very prominent in the our lives. I have to say, it’s been a real head-rush!

So now, without further ado, I offer those of you who have read this deep into this post my 2013 sales numbers.

I don’t do this to brag, but rather to show what can be done with self-publishing. And I’m the first to admit, I’m not the best writer, but I have been fortunate that my first foray into self-publishing was with a series of science fiction books that have found a loyal and enthusiastic audience. I did this with essentially zero promotion, except what’s provided by Amazon to every author — which should be another source of encouragement for would-by authors.

The bottom line: If I can do this, then you can, too. And in these times of tough economic prospects, becoming a self-published author could be your way out of a dire financial situation. It could happen.

Summary of 2013 Sales:

Background: The numbers for 2013 are for a total of seven titles (books). They are: The Fringe Worlds, Alien Assassin, The Human Chronicles Saga (a compilation of both books one and two of the series), The War of Pawns, The Tactics of Revenge, The Legend of Earth and Cain’s Crusaders.

Fringe, Assassin, The Human Chronicles, War and Tactics all saw a full year of sales. The Legend of Earth came out in February 2013 and Cain’s Crusaders came out in August 2013, so these totals are for only a portion of the year.

Here’s where it gets a little complicated. My fiscal year runs from November 1 to October 31. The reason is because Amazon pays royalties sixty days after the close of a sales month, so my December royalties are for the prior October and my January royalties are for the prior November. Since the IRS deals in calendar years for tax purposes, I only count the royalties when they’re received, so my 2013 revenue covers sales from November 2012 through October 2013.

The average number of books I had selling fulltime for 2013 were six, since Legend and Cain’s were for only part of the year. Combined, they equaled one fulltime book, so my numbers are based on what are essentially six books selling over 12 months.

Please note: The numbers below are ONLY for the Amazon.com website (USA sales) and does not include any foreign sales, although the total dollar amount includes all sales. (FYI: Foreign sales totaled 6,712 copies for the year, but they’re not broken down by book.)

The Fringe Worlds = 6,114 copies sold for 2013 (originally published in Oct. 2011)

Alien Assassin = 6,437 copies sold (originally published in March 2012)

The Human Chronicles (compilation, not a new book) = 5,774 copies sold (originally published mid-June 2012)

The War of Pawns = 11,060 copies sold (originally published mid-June 2012)

The Tactics of Revenge = 18,809 copies sold (originally published in Nov. 2012)

The Legend of Earth = 15,070 copies sold (originally published in March 2013)

Cain’s Crusaders = 6,528 copies sold (originally published in August 2013)

(Please note: Sales cutoff date was October 31, 2013.)

Total books sold in the United States in fiscal year 2013 = 69,792 (plus 6,712 foreign sales)

Total books sold in fiscal year 2013 = 76,534

So … if you sold this many books in a year, how much money would you make?

My fiscal year 2013 income was … $222,254.00.

Now that I have your attention, you can see that making a decent living writing light science fiction adventures in ebook format is possible — and without needing the blessings of a traditional publisher.

(There was another blog I saw recently by a traditionally-published author with sixteen books on the market — both in ebook format and mass-market paperback. He made a little over $60,000. My contention is that if he bypassed the traditional publisher and went for the higher royalty rates self-publishers get, he would have made a lot more money … just off his ebook sales.)

And now after seeing these numbers, I hope this has motivated you to get to work on that novel you’ve been thinking about for years. You may not make $222,000 in a year — you may make a lot more! But you’ll never know until you complete your book and put it out to the reading public. And guess what … it’s only YOU keeping this from happening — and from changing your life forever.

Now — get to work!

T.R. (Tom) Harris

New Beginnings

It’s the first of January, 2014!

It’s hard to believe, but for a person like me who grew up in the late 60’s and 70’s, THIS is the future. And as a writer of science fiction, I’m a little disappointed that there aren’t permanent settlements on the moon and that we haven’t already landed people on the Mars. In other areas of science and technology, we’re right on schedule, with regards to computers and medicine. In other areas, we’re way behind the vision of the future we all had back then. I really can’t blame society that much, since we’ve already invented the airplane, the automobile and other major leaps in technology, and cellphones are pretty well on the way to Dick Tracy-type devices. Advances today are more subtle and they seem to creep up on us when we least expect them.

Even then, opportunity can reveal itself in the most unexpected manner. Here are a few examples:

In the mid-80’s I owned a print shop and one of my regular customers told me about this opportunity he had to invest in a thing called a ‘facsimile machine.’ I often wonder where he is today and whether or not he went through with it.

Also, in the mid-70’s I was in Washington DC and saw a table-top pong game. I was blown away. I was in the Navy at the time, but a buddy and I applied for an SBA-loan to buy some units and put them in the bars in the Hampton Roads area of southern Virginia. Unfortunately we didn’t qualify because we didn’t have enough minority employees at the time. (We didn’t have any, just two pasty white guys trying to get in on the ground-floor of a new technology.) Where would I be today if the loan had gone through? That, too, was a missed opportunity.

There was another moment I remember vividly back in the year 2000. I was thinking about ebooks, and realized that the only thing holding back that advancement from proceeding was the lack of a good reading device. With the internet and PDF’s, producing electronic books was easy, even back then, yet there wasn’t an economical way to read these books, and also in a format where the authors wouldn’t have their work reproduced and passed around without compensation. Needless to say, I wasn’t the one who came up with the Kindle or the Nook, yet I was proved right when these devices began to gain popularity — and changed the publishing industry forever. Now ebooks are the wave of the future, and there’s no turning back, even if the purists want to. There will always be paper books, but in the future they will become the novelty, and not their electronic versions.

It seems popular today for bloggers/authors to come out with their predictions for 2014, so I’ll give it a go myself.

1) Ebooks are here to stay and will dominate sales once again, gaining an ever-growing market share.

2) Traditional publishers will seek consolidation to survive and will change their business models to be more followers of trends rather that creators of trends. What I mean by this is that major publishers will pursue more of the successful indie authors, those who already have a proven audience, and will publish very few first-timers who do not already have a track record in the ebook market. So if you’re an aspiring author, forgo the traditional route and get your book up on Amazon as soon as possible. You’ll not only start making money right away, but you’ll begin to build the audience that the trade publishers will insist upon.

3) Publishing rights will become more fragmented, with successful authors successfully negotiating to retain the ebook rights for most of their books. And even if they do allow the trades to have a piece of the ebook royalties, the splits will be overwhelmingly in favor of the author and not the publisher.

4) More big-name authors will go the indie route, at least for their ebooks (see #3 above). This will put more pressure on the Big Six publishers to adapt or die in this new paradigm. Since paper books will not die completely, there will be survivors in the world of traditional publishing. How they’ll make it economically is still the sixty-four thousand dollar question.

5) Indie’s will become more professional in every way. The days of producing crap and making money off of it are gone. Readers are becoming more savvy and more demanding. However, there is a new sub-industry emerging to help us with regards to editing, formatting, cover design and even submissions to all the ebook outlets available. Soon, there will be no difference between a trade-published book and an indie-published book — except for who keeps the lion’s share of the royalties. And when indie authors have only pay-for-service expenses, rather than an on-going split of the royalties taken by the trades, then it will become easier to make a living as a writer.

6) More books will continue to be bought by readers. With the relatively low price of ebooks, readers appear to be buying more books than ever before, and this trend will continue. When two to three ebooks can be purchased for the price of one paperback, or four to five for the price of a hardcover, it comes as no surprise that readers are loading up their ereaders with more books than ever. Whether or not they’ll ever get around to reading them all is another question.

7) 2014 will be year of the author. Everything is trending in this direction. We’re making more money, selling more books and gaining more control over our destinies than ever before. But remember, you still need to produce a quality product. Ebooks are not the novelty item anymore. They are the accepted format for readers these days, and so your books must stand against all the big-names from the trades, as well as the every-growing ranks of very professional indies. The time for ground-floor entry into this business has passed. Opportunity and access has expanded because of technology and acceptance, yet just as every kid can’t grow up to be a pro basketball player, not everyone who aspires to write a novel will find success. Just do the best you can and accept the fact that there are no shortcuts. Learn your craft and accept the reality that successful authors are not lucky, they are skilled, just as in any profession. Acquire the skill, release your imagination, and then give it a go. There has never been a better time to be an author than right now … in 2014.

T.R. (Tom) Harris

The Hardest Kind of Writing

alien with swordI may be biased — since I write science fiction exclusively — but I honestly believe sci-fi is the hardest type of fiction to write.

The reason say this is because in sci-fi nearly everything one writes about needs to be created from scratch. Sure, in some stories you can place normal humans in a very normal setting and throw in some aliens. But in the sci-fi I write, where the humans are far away in space and living within alien societies, I have to make up almost everything. This ranges from languages, to buildings, to construction methods, to food, to mannerisms, to physical descriptions … and so much more.

Let’s do a comparison. Imagine you have to write a scene that takes place in Paris, and the main character needs to walk down so-and-so street, go into this particular restaurant and order a special food dish. If you haven’t already been there, it’s very easy to pull up a walking tour of Paris on the internet and describe, down to the smallest detail, the exact scene. And even if it’s not exact, then any fictional restaurant serving a fictional steak dinner wouldn’t be very difficult to conjure up.

Now put the character on an alien planet. First of all, it has to be alien, so it can’t be too familiar. In addition, it can’t be overly alien either, where the reader stops and says, “What?” So there is a balancing act you go through when creating your alien street, alien restaurant and alien cuisine.

And now you’re writing; you have to make up a street scene with alien architecture, alien atmosphere and alien smells. You need to create a public eating establishment that makes sense, even on an alien world. Then you have to develop a menu that can accommodate human palates while also allowing the main character’s alien companion to feast upon the local specialties … which are what? You have to make this up, too.

The reason I’m telling you this is that sci-fi is often thought of as the easiest to write. After all, you can just make everything up! You don’t have to have intimate knowledge of foreign cities or the operating manual for an M1-A4 assault rifle. What you don’t know in sci-fi, you just make up. Easy. Right?

For some of us the creative process does come easy. I don’t find this kind of writing particularly difficult, just time-consuming. I can sit for three hours straight working on my current WIP (Work-in-Progress) and find that I’ve only completed 1,500 words. This is because I’ve had to continually stop and create while writing. Constructing the most-readable sentences in the story-telling process is a time-consuming endeavor in and of itself. Now add to that the fact that 90% of what you’re describing has to be created from your imagination alone. It really bogs things down.

I know when I’m writing just normal fiction, containing everyday items found here on Earth, I can crank out 1,500 words or so per hour. Not so with sci-fi, no matter how into the story I am. In an effort to always make things fresh, exciting and unique, I have to utilize every ounce of creative juice I have, which after three hours straight of making stuff up, can be mentally draining.

Of course, this is both the bane and the lure of writing sci-fi. It’s a challenge to see how unique a universe one can create out of thin air while not going overboard. It’s a test of one’s vision and insight, along with all the creepy-crawly things one can imagine.

Here’s a tip for those who do write sci-fi and fantasy. It’s not original, but it makes all the sense in the world.

Don’t make the names — of your characters, their titles and their worlds — unpronounceable. There is no greater story-killer than having your readers stop every few sentences to try and figure out how something is pronounced. It’s not necessary to jumble a bunch of mismatched letters together thinking this will make the names sound more exotic. Julicmon’cree L’on’minn, Liknormic-high of the Dormmonwed clan, pulled his omploosni sword from its sheath and …. What? See what I mean? Completely stops the flow dead it its tracks. Keep it simple. It will improve the pace of your story and keep the reader engaged. Don’t do anything that will cause the reader to break concentration and get frustrated.

Until next time … Write On!

T.R (Tom) Harris  

More about the Author Blog Links

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I belong to an incredible Facebook-based writer’s group called The Writer’s Retreat, who have been a tremendous inspiration to me during my first two years of writing for a living. They’ve provided guidance and support, along with a breath of books covering every genre imaginable. I want to encourage all who come to this blog to also check out their blogs as well.

We currently have 76 members in The Retreat, but so far, I’ve only listed less than 50 of them under the Author Blog Links tab. More will be coming each day, until — hopefully — I have everyone included.

For experienced and aspiring authors, as well as readers of all genres, this list of successful indie authors is a great source of information, inspiration and entertainment … along with some of the best books ever written. Please check them out.